Karyn is a savvy 20 year retail media veteran with vast expertise in nearly every market in the nation. Nicknamed “The Negotiator” she is relentless in ensuring that every dollar invested is optimized and reconciled for added value promotions, sponsorships and impact placement. Before joining Moore and Scarry advertising Karyn worked and the top agencies in the globe such as JWT, Y & R, and Zenith Media.
Karyn served as the media supervisor on the Florida Lottery Account and has a ton of government account experience. Karyn has also been media buyer, planner and director on a number of high profile government accounts such as (ONDCP- Partnership for a Drug Free America, Tobacco Free Florida, All- IN clean air, and Florida Pre-paid College Plans which was very heavy retail and performance focused and was able to assure sales growth there when plan prices had increased and the economy was down. Karyn has also been a leader in the retail sales space having launched Verizon Wireless and working on a slew of profitable accounts in nearly every category such as Dominos, Ford, Taco Bell, Johnson and Johnson and many more. Karyn has a proven track record of sales growth from every category.